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Nutrition Institute

Open Source CMS for 20 FMCG websites

Project background

Client

Our client is an international nutrition institute founded by a large corporation to promote its products. It is a B2B organization whose target audience is healthcare professionals.

Project history

The Institute managed 20 websites that are available in 10 different languages and were administered by healthcare practitioners with no technical background. Their primary goal was to create effective professional communication and deeply understand healthcare issues. Therefore, the company outsourced the website-related work to local digital agencies.

However, there was a problem with local agencies as well. The websites were initially written in the Sitefinity monolithic system, which did not allow the Institute to give local contractors' access to it.

When the regional offices turned to the Software Development Department of the head office, they discovered that hiring a developer would cost them $400 per hour. Thus, the budget constraints made it possible to contract no more than one expert.

With these circumstances, each task was completed with a six-month delay. The company experienced a lack of flexibility and failure to innovate. At the time of contacting us, it was the corporation branch with the lowest level of digitalization.

Project key goals 

1. Accelerate the delivery of functionality for regional offices.

2. Enable business users to access and work with corporate websites.

3. Create a favorable environment for implementing innovations.

4. Move sites to Drupal to reduce the technical support cost.

Why Drupal

1. Switching from Sitefinity to Drupal is part of the corporation's strategy. The company's developers have expertise in Open Source projects. In addition, they have already established security review processes.

2. The Institute itself was interested in the move to Drupal. It allows them to gain more knowledge and experience in managing Drupal websites from other corporation branches and provides the potential and mutual benefits of innovations.

How Attico got involved in the project

The Institute was looking for a contractor with robust expertise in digital transformation. The contractor had to have a high level of technical skills and a team that could advise on the development issues.

Attico has already worked with one of the corporation’s branches. They recommended us as a professional team, easy to cooperate with, and who deliver genuinely amazing results.

 

Challenges of FMCG brand websites

Situation analysis

We had to deal with 20 websites divided across 10 regions, depending on the language group.

These websites were written in the Sitefinity monolithic system. It means they functioned only within the given system, which received all user data. 

Disadvantages of a monolithic system

The most obvious drawback of a monolithic system is that it fails and is unable to upgrade locally. 

Websites contained multilingual content, which constantly needed to be translated. In addition, each country has its own medical law, which concerns the prerogatives and responsibilities of medical professionals. 

Thus, it was crucial to make websites more flexible and custom-built to comply with local medical legislation.

Within the monolithic system, these changes took a lot of time. A tiny change on any website affected the entire system. To this extent, the crash of any website negatively influenced the rest.

 

resourses

Result in numbers

3X

increase in the speed of feature delivery

10X

faster time-to-market of new websites

10X

decrease in the number of bugs

In 77%

of cases the security scan is passed on the first try

100%

GDPR, mobile, and SEO friendly