Drupal 7 to 9 migration of 45 sites within a global FMCG ecosystem

Attico successfully migrated dozens of brand websites from Drupal 7 to Drupal 9 within a global FMCG ecosystem. The project was optimized with new features and transitioned for further maintenance and support. The preparation and implementation of all the websites engaged more than 150 people, including collaboration with 15+ partner divisions and agencies.

Integration with multiple  third-party services

Drupal 7 to 9 migration of 45 sites within a global FMCG ecosystem

Customer

A Fortune 500 multinational food and beverage corporation

Industry

FMCG

Services

Migration, Development, Drupal integration, Testing

Drupal Migration

Overview

The client is an international expert in baby food and health, represented in 50 countries. They collaborate with healthcare specialists, research institutions, and local stakeholders to meet the unique nutritional needs of millions of users.

Challenge

Attico International was tasked with migrating over 50 brand websites from Drupal 7 to Drupal 9 within a specified timeframe, which presented the following challenges:

Template redesign

Develop a new template adhering to modern standards.

Content and user migration

Move content and users to the new sites.

New feature creation

Design new functionalities as per brand requests.

Content personalization

Introduced advanced user profiling to ensure users are shown only the most relevant content and products.

Our approach

To stabilize and scale the global Drupal multisite ecosystem, Attico established a structured operational model focused on predictability, risk reduction, and long-term maintainability.

Requirement analysis

The engagement started with an analysis of the project’s requirements and goals, phasing the involvement of resources, and planning their sequential implementation.

Roadmap definition

We defined a roadmap and aligned processes for deployments, incident response, and ongoing platform evolution.

Proactive communication

Instead of relying on reactive maintenance, we initiated a series of calls to understand the customer’s specific expectations. This approach allowed the team to minimize operational and business risks.

Implementation highlights

The project was executed according to a well-defined plan and included the following key activities:

Coordinated global rollouts and release management
Continuous Drupal core and module updates
Ongoing feature releases and platform improvements
Automated testing and release validation
Ongoing maintenance and incident response

Results

Our team successfully migrated over 50 websites, optimized them with new features, and provided ongoing maintenance and support. The Drupal 7 to 9 migration was completed smoothly and on time.

Days to deliver business capabilities (Dec 23 - Mar 24)

Business impact

Faster delivery of business capabilities through integration with multiple third-party services
Improved product relevance in the nutrition platform
More consistent brand perception across all sites via Brand Pages

Marketing impact

Improved user experience through a new functional site design and seamless browsing
Higher user satisfaction and loyalty through an advanced user profile system for personalized user experiences
Stronger organic visibility through the implementation of best SEO standards

Technical impact

Secure and compliant handling of personal data via integration of SAP’s customer identity and access management system
Faster and more efficient information discovery through an advanced, flexible search engine
Full visibility of user interactions via event tracking implementation

Tech insights

Content personalization

User behavior and preferences were analyzed to build structured user profiles. These profiles were then used to drive personalized content and product recommendations across the platform.

If you are planning a large-scale Drupal migration, Attico’s experts can deliver you complex platform transitions with predictable releases, business continuity, and ongoing support.

Attico's team behind the project success

Attico International assembled a team of experts with a proven track record of enterprise solution development to execute this project:

Vladimir Ksenofontov PM

Stress resistant. Focused on results and not afraid of responsibility.

Ryhor Kolzun Backend Developer, Team Lead

Manages a team of 12 people. Finds an approach to everyone.

Aliaksandr Shabanau Backend Developer

Likes to сreate technical documentation and guides. Good at mentoring Juniors.

Viacheslav Samsonov Backend Developer

Results-oriented, collaborative team player. Advocate of streamlined development processes.

Volha Kuliashova PM

Passionate about delivering projects on time, within budget and to the satisfaction of all stakeholders.

Sviatlana Kutayeva Frontend Developer

Enjoys creating user-friendly and visually appealing interfaces. Open to learning new things.

Aksana Charapan QA Engineer

Open-minded, eager to embrace new experiences, and ready to conquer unknown challenges.

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A Complete Digital Transformation for an FMCG Corporation.