Drupal SEO migration services by Attico encompass a range of activities aimed at preserving and improving your search engine ranking positions when changing your content management system of choice or upgrading Drupal to a higher version.
Be it a single- or a multi-vendor migration project, a change of platforms or a major upgrade, our team of seasoned professionals can become an invaluable asset in this endeavor, helping you execute both — the transfer itself and the SEO migration.
Our team can help you in both migrating the website from one architecture to the other while also migrating your SEO, improving it along the way where possible.
Given that you’ve already settled on a third-party migration vendor our SEO-experts can seamlessly integrate into their team and make sure they don’t mess things up.
Before we get started we will need you to provide us with access to existing analytical and search engine optimization tools so that we can check whether your site is performing well prior to migration and unveil any issues that need to be gotten rid of before the new version of your site goes live. On top of that we will require access to the admin dashboard of your site to be able to track down some of the existing SEO settings along with the website structure and content.
When commencing we get familiar with the current site and its structure, identify core pages and queries with high organic traffic, pinpoint critical issues that may affect how search engines treat your site post migration. We analyze your content and structure of the website and see how your site is indexed by search engines. We also note down your backlinks to make sure the pages they link to stay alive or have redirects set up.
Having done that, we draft a checklist of what needs to be audited prior to the migration and design SEO requirements that the developers shall adhere to during migration. We also check whether any structural changes to the website are planned to make sure they do not affect the rankings negatively upon completion.
Upon completion we will set up round-the-clock monitoring of your website’s SEO health and performance to track any changes in your SERPs and act accordingly if required. Once we make sure that the rankings are where they should be, meaning that the SEO migration has been successful, we will provide you with a brief report with a summary of what’s been done migration-wise and what your current rankings are in comparison with those you had prior to migration.
SEO settings, content, and URLs aside, we also help customers move any analytics tools, pixels, and tags they might have installed on their solution along with respective events that get triggered conditionally and custom dimensions they might have set up.
Upon completion of the migration project our quality assurance engineers utilize a range of automated and manual tools to inspect whether these have been migrated and set up correctly.
Whether done for a Drupal site or not, SEO migration is a complex task with many intricacies — no wonder we oftentimes see businesses fail at it when moving their site cross-platform or upgrading Drupal to a newer version.
Here are just a few indicators that something went off during migration:
If you’re experiencing any of these problems then it’s quite the time to entrust a team of professionals with the rescue. Attico’s SEO experts have deep expertise in remediation of poorly-done migration projects. Not only shall we uncover the underlying reasons for misperformance, but we will also provide you with an actionable report that will let you fix the problems yourself or an estimate for having us set your site back on SEO track in no time.
We believe that quality, security, and performance should be built into the product from the very beginning — not added later in the development cycle. That is why our work is guided by a Shift-Left mindset across all project activities, from initial discovery and architecture planning to development, testing, and deployment.
By identifying risks, validating requirements, and aligning teams early, we prevent costly rework and ensure that every stage of delivery contributes to a stable, scalable, and secure solution.
Attico led a full digital transformation for an FMCG company, enabling the client to achieve:
Migrate your Drupal SEO settings safely and quickly.
Let’s discuss your project.
Unfortunately there is, no matter how proficient your migration vendor is — there are oftentimes too many miniscule changes made to the website that affect how search engines perceive it. Yet, given a thorough and thoughtful SEO migration approach your SERPs will recover in little to no time and will most likely improve.
There is a multitude of Drupal SEO modules out there in the wild, but we consider the following to be the backbone of any Drupal-based site that cares about search engine optimization: PathAuto, Robots.txt, Redirect, Metatag, XML Sitemap, and Schema Metatag.
An SEO expert needs to join the migration team as soon as you’ve decided to migrate. Given that an SEO specialist will most likely uncover issues with your current state of search engine optimization affairs, you will have more time to fix them before the launch of the new version of your solution. Besides, keeping an eye throughout the entire migration is even more important when the architecture of your solution is about to change — say when you’re migrating from Drupal 7 to Drupal 10.
We’re afraid there is no one-size-fits-all solution to SEO migration for drupal as the costs are tightly coupled with the amount of content and the technical complexity of your existing site. At the bare minimum you’ll be looking at around 70 person-hours of work.
Your indexation settings and, in particular your robots.txt and sitemap.xml files, are the cornerstone of your optimization efforts, so you should not mess them up. On top of that you should preserve the URL structure, keep the meta tags intact, safeguard the page content from drastic reduction or changes, and migrate the microdata if any.
Attico renders full-cycle Drupal migration services, from planning to execution. Our team of engineers is capable of migrating Drupal 7 solutions of any complexity without data loss and downtime.
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Contact us to discuss your migration needs, and our team will guide you through the process, providing personalized assistance and solutions for successful migration.
