Implementing accessibility on a website in compliance with EAA 2025 can be transformed into a long-term marketing strategy. Instead of treating it as a one-time legal requirement, businesses can view it as an opportunity.
135M people in Europe have disabilities.
20% of the EU population is 65+ and also needs accessibility. By 2050, this will rise to 28%.
66% of consumers are willing to pay more to socially responsible brands.
Implement accessibility under the threat of sanctions or focus on expanding reach and increasing user loyalty?
By incorporating accessibility into your marketing strategy, you can boost customer loyalty, improve SEO, strengthen your brand reputation, and achieve long-term business benefits.
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Branding and positioning2
Enhancing UX and SEO3
Content marketing and communications4
Loyalty and audience expansion5
Accessibility as a continuous process
Get a free homepage accessibility audit and see how your site performs.
Accessibility as part of your company’s DNA. Customers choose brands that care about every user!
Language and visuals in corporate materials reflect inclusivity
Accessibility and inclusivity principles are embedded in corporate values (mission), with clear information on your website stating that your company considers the needs of all users.
Google and other search engines assess user experience on websites, directly impacting search ranking. Implementing accessibility principles helps improve key factors such as page structure, loading speed, and navigation usability.
Logical and user-friendly navigation
Create a clear and predictable site structure. Simple navigation and well-defined headings help users find information quickly while enabling search engines to index content more effectively.
Companies that actively promote digital inclusion gain a competitive advantage, expand their audience, and build a more sustainable business.
Accessibility in tone of voice and multimedia
Ensure your content is clear and accessible to all users, including those with disabilities.
Make accessibility part of your digital strategy
Let’s turn accessibility into a growth asset for your business — not just a legal requirement.
A strategic decision that broadens your business audience. Integrate accessibility into all digital products. Study website analytics to identify the devices, browsers, and assistive technologies your visitors use. Use usability testing tools to analyze user behavior and uncover potential accessibility barriers in your interface.
Ensure readability with proper font size, contrast, structured headings, and alternative text for images.
Implementing accessibility is not just a task for developers—it's a team effort involving designers, content managers, testers, and product managers. The earlier accessibility is considered in the development process, the fewer revisions will be needed later, leading to lower costs and a higher-quality product.
Ensure accessibility at the UI/UX level.