Custom Module Implementation of Kaima Reduces Bounce Rate and Increases User Engagement
She-expert.org is a website that empowers women to share their knowledge and experiences. However, the standard Drupal workflow for registration and filling out a questionnaire made it challenging for site visitors, leading to a high bounce rate. Attico International created a custom module that imitated chatting with Kaima, a virtual assistant, to make the registration and questionnaire process engaging and fun.
The challenge was making the registration and questionnaire process more attractive to site visitors. The standard, boring Drupal workflow led to a high bounce rate.
The goal was to improve the registration and questionnaire process for she-expert.org, as the standard Drupal workflow led to a high bounce rate. The task was to make the process engaging and fun, encouraging site visitors to complete the registration process and complete the questionnaire.
Attico International created a custom module that implemented Kaima, a virtual assistant. The module included a settings page where questions were added, and a validation parameter could be added for each answer to a question. On the "chat with Kaima" page, each question was a text taken from the module settings, and the response field was a form generated by a js script.
Users responded positively to the new registration process, and the bounce rate decreased significantly. The client was happy with the final product, which made the questionnaire process more interesting and user-friendly.
