See DrupalCon Vienna through our eyes: design, AI, and community in action
From 14 to 17 October, our team members participated in DrupalCon in Vienna, Austria. For years, this conference has brought together over a thousand people from around the world — from developers to business leaders — giving them a chance to network, share experiences, and work together to shape the future of innovation.
This year, DrupalCon welcomed over 900 participants from 55 countries, a quarter of whom were attending this conference for the first time. From workshops and contribution sessions to seven tracks packed with more than one hundred talks and four keynotes, a lot was going on.
At the conference, we didn’t just listen but also participated as speakers, sharing insights and engaging with industry leaders on the latest trends and solutions. You can watch a video recording of the Nestlé Nutrition Scalable Multibrand Design System on Drupal session, presented by our expert, Olga Tsiamliak, and our partner from K&C, Bastien Chanot.
Below you’ll find our team’s impressions of the event organization, the sessions they found most interesting, and the moments they liked most.
Hanna: DrupalCon blew me away this year. So many great ideas and innovations! I had the pleasure of participating in it.
Volha: Big thanks to the organizers and volunteers! Everything ran smoothly, super professional, and everyone was in a good mood. This year, it felt really spacious. I think the venue was bigger and there were fewer people, so no crowds at all — really good balance.
Aliaksei: As usual, it was awesome. The discussions were interesting, with a positive vibe and great people all around.
Hanna: This year, I noticed that there weren’t quite as many mind-blowing sessions as in previous years. Perhaps it’s because the Attico team’s expertise has grown, making it harder to impress us with things we haven’t already explored or implemented ourselves. I also observed that many sessions focused on ideas or products that haven’t been released yet — things that few people have actually tried in practice. But overall, the conference was still very enjoyable, with lots of great people and engaging discussions to take away.
Volha: The focus has shifted more toward AI and business features, naturally reflecting the trends the digital world follows now. I’d also point out that there are way more sessions on frontend and design this year, which cannot but rejoice.
Aliaksei: It seems like each time there are fewer purely technical talks and more focused on business and marketing. The main topic of the conference was, of course, AI. One of the highlights was the Driesnote, where he showcased several AI innovations currently in development, including the Canvas initiatives.
Hanna: I was expecting an awesome presentation from our team — and it totally delivered. At the conference itself, as I expected, there was a lot about AI. People are still figuring out where it’s heading and how it’ll be used, but it’s clearly going to be part of the process. There were a lot of AI sessions, covering things like AI-powered page building, autonomous agents, and new tools for workflow automation — some really impressive stuff.
Volha: As for me, I was attending the conference to speak, so my expectations were mostly about our session with partners. Overall, things went pretty much as planned — the hall was comfortable and people were really responsive. I guess I was expecting a bit more attendees at DrupalCon, though; last year there were about a couple hundred more.
Aliaksei: The trip met all expectations — it’s always such a useful event where we can soak up fresh ideas, technologies, and innovations to start applying them to our clients’ needs. Plus, meeting and chatting with partners and clients is always great for building trust.
Hanna: The session by our team was amazing — they struck a really nice balance between the technical stuff and the business side, and between being serious and keeping it fun. I also really liked the Drupal Editor Showcase + Q&A — they showed different ways to build pages and evaluated them live. QA folks and content editors could ask questions, and for one common question about adding content easily, three developers shared their own approaches. They also talked right away about what worked well and what might confuse users. And I found a couple of talks about burnout very inspiring — they were very personal stories about team support and working on yourself.
Volha: I really enjoyed Pierre’s session, “Drupal as a First ‘Design System Native’ CMS” about the features it offers and how to integrate a design system. I also liked that there were lots of sessions on mental health, like “Leaving Work at Work — How to Successfully Finish Your Day Without Thinking About Work” and “Leading Through the Storm: My Journey with Mental Health to the C-Suite”. It’s really great to see that they’re thinking about more than just work and development.
Aliaksei: Of course, the session by Olya and Bastien was by far the best and most memorable! Another one that really stood out was “Building AI Agents without coding”. There were two really cool moments — first, when an AI agent generated a web form from a hand-drawn sketch, and second, when the agent actually called the presenter live during the session, asked questions about the form, and submitted the data that the presenter had answered by voice.
DrupalCon left a really great impression — there was so much interesting stuff, especially around AI, which is reshaping the web right now. At Attico, we’re excited to take part in the conference as speakers and share our expertise with the community.
DrupalCon, October 2025
