Implementing headless Drupal: best practices, trends and use cases

Headless Drupal: trends and use cases in 2025

In this article, we'll explain the notion of headless Drupal, or decoupled Drupal, and explore its benefits and current trends.

Headless Drupal: trends and use cases in 2025

Introduction

If you’ve ever been part of a website redesign project or looked into improving performance or flexibility in your content delivery, you’ve probably stumbled across the term Headless Drupal. You might have asked, “What is headless Drupal?” or even considered switching your current site to a Drupal headless CMS without fully understanding the implications.

You’re not alone. The concept of decoupling frontend and backend systems is more relevant than ever in 2025, but it’s also a topic filled with nuance. Many teams rush in thinking it’s the magic solution to performance and UX issues — only to realize later that they’ve bitten off more than they can chew.

I’ve seen teams burn weeks building custom login flows or content previews from scratch. Not because they didn’t know what they were doing, but because they underestimated what headless takes away along with what it gives.

This article takes a deep dive into headless Drupal, its trends, real-world applications, and the quiet complexities that don’t always make the sales pitch. My aim? To help you make an informed decision, not based on hype, but on what fits your product, your team, and your goals.

Understanding headless Drupal

Let’s get the definitions out of the way first.

Headless Drupal is a type of decoupled architecture. It means your Drupal backend only manages and delivers content. It no longer concerns itself with layout, theming, or rendering pages. That’s the frontend’s job now — typically built using JavaScript frameworks like React, Vue, or Next.js.

So how is that different from traditional Drupal?

In classic setups, Drupal handles everything: storing content, applying themes, rendering HTML, even generating menus and breadcrumbs. It’s a monolithic system, which makes a lot of things easier, but limits how flexible your presentation layer can be.

In a Drupal headless setup, your backend and frontend are two separate applications. They communicate via APIs, such as JSON:API or GraphQL.

Understanding headless Drupal

Think of Drupal like a chef in the kitchen. He preps the meal and hands it through a window. What happens on the other side — plating, garnishing, serving — isn’t his concern.

This separation gives you more flexibility, but it also removes a lot of built-in conveniences. That tradeoff is at the heart of the conversation around Drupal decoupled architectures.

Current trends in headless Drupal

In 2025, headless isn’t just a trend — it’s a growing architectural philosophy. Here’s what’s shaping the ecosystem.

Thanks to its inclusion in Drupal core, JSON:API has become the de facto standard for most headless implementations. It provides a structured, predictable way to query content, and modules like jsonapi_extras give developers control over what gets exposed.

I prefer JSON:API over GraphQL in most Drupal setups. It’s stable, predictable, and already deeply integrated.

That said, GraphQL remains popular for advanced cases, especially when frontend teams want to avoid over-fetching data.

Frameworks like Next.js, Nuxt, and SvelteKit are powering some of the most compelling decoupled frontends today. The Next.js for Drupal project, in particular, has gained traction for its built-in support of server-side rendering (SSR), API routes, dynamic routing, and other modern useful features for any frontend application.

Five years ago, everyone was experimenting with React on top of Drupal. Now we’re seeing full-fledged frameworks with SSR, routing, and static generation out of the box.

More businesses want to publish content to multiple endpoints: web, mobile, kiosks, and even voice assistants. A headless CMS like Drupal fits perfectly here. One backend, many outputs.

This shift has changed how teams think about their CMS. Content is no longer made “for a page” — it’s made for reuse.

Modern web performance isn’t optional. Search rankings, accessibility scores, and bounce rates are all impacted. With headless Drupal, you can move performance-critical logic to the frontend and use SSR or static site generation to serve blazing-fast pages.

Even complex UIs load nearly instantly when rendered via Next.js and cached smartly. That’s a huge win for conversions.

Tools and technologies for headless Drupal

Drupal can be implemented as headless/decoupled system where it provides robust backend with a webservice that can be used by any of the frontend frameworks.

Tools and technologies for headless Drupal

Here’s what I use regularly in headless builds:

  • JSON:API - Part of Drupal core, stable and supported.
  • GraphQL - Great for dynamic queries, but adds setup overhead.
  • Next.js - Server-rendering and static generation for React UIs
  • Vercel / Netlify - Fast frontend hosting with edge caching.
  • Module ecosystem

Drupal’s module ecosystem for building headless solutions —  whether based on JSON:API or GraphQL — is extensive and continues to mature. You can find many ready-to-use modules that add valuable functionality out of the box, from fine-tuning API responses and handling structured menus to managing path aliases and enabling API-based form submissions.

If you want to explore further, check out the official Drupal JSON:API ecosystem and the GraphQL ecosystem to see what’s available for your project needs.

Don’t underestimate the importance of a good developer experience. These tools bridge the gap between “we can do this” and “this is sustainable.”

Benefits of headless Drupal

What do you actually gain with a Drupal headless CMS?

Frontend freedom
Frontend freedom

You’re no longer stuck with Drupal’s theming layer or limitations of Twig templates. Your frontend team can use the stack they love, build component-based UIs, and structure the interface without constraints.

One of our clients moved to React because they already had React developers in-house. Suddenly, their marketing site and their product UI could share the same design system. That’s powerful.

Parallel development
Parallel development

Backend and frontend can proceed in parallel. Once your APIs are defined, frontend developers can build out the UI without waiting for theming to be complete.

Improved scalability
Improved scalability

You can host your frontend on Vercel or Netlify, your backend on Pantheon or Platform.sh, and scale each independently.

Reusability and flexibility
Reusability and flexibility

You can serve the same content to a PWA, a mobile app, and a smartwatch. All from one place. If your business roadmap includes multi-device content, a decoupled setup will save you massive rework later.

Popular use cases for headless Drupal

Let’s get practical. Where does headless Drupal truly shine?

Complex filtering, real-time cart updates, dynamic pricing — all of these require rich interactivity. A JavaScript frontend makes this easier to handle, while Drupal manages inventory, promotions, and SKUs behind the scenes.

A mobile app fetching its content from Drupal headless is a common pattern. You update content in one place — it syncs everywhere.

“I’ve worked on apps where editors pushed localized content from Drupal to multiple native apps across languages and regions”.

From airport kiosks to museum guides, these devices often require structured content pulled on demand. With Drupal decoupled, these systems remain lightweight and focused.

Need to manage content for 15 regional sites from a central hub? Headless CMS Drupal makes that possible. You write once and broadcast to many.

PWAs benefit immensely from fast rendering, offline support, and custom UI patterns. A Drupal headless backend combined with a React- or Vue-based PWA offers the best of both worlds.

Implementing headless Drupal: best practices

If you’re considering this route, here’s what I tell clients during early discussions.

Start with clear goals

Don’t go headless just because it’s trendy. Know your use case.

I’ve had clients say, ‘We want headless.’ I ask, ‘Why?’ And sometimes there’s no answer — just FOMO.

Choose the right frontend stack

Stick with tools your team knows, or ones with a strong ecosystem. Next.js is often a safe bet for dynamic UIs, while Gatsby excels at static content-heavy sites.

Plan API design early

Use tools like jsonapi_extras to trim response bloat. Avoid overfetching. Think through relationships and nesting. Document your API behavior.

“Your frontend devs will thank you if your API delivers exactly what’s needed—and nothing more.”

Model content for clarity

Don’t go overboard with complex paragraphs or deeply nested references unless your frontend can handle them. Aim for flat, reusable structures.

Think security first

Authentication in headless setups is tricky. OAuth 2.0 with token rotation is often the way to go.

Challenges and considerations

I won’t sugarcoat it — headless Drupal is not for everyone since it has a number of limitations.

Your team needs to understand decoupled systems, API caching, and frontend state management. Training or hiring may be required. I’ve seen teams underestimate the jump. You’re not just building a website anymore — you’re building two applications.

The future of headless Drupal

What does the future hold?

Drupal CMS evolving

Drupal 11 and beyond are putting more effort into being API-first. Expect better JSON:API UX, built-in OpenAPI generation, and starter kits that go beyond “just demo content.”

Stronger API-first focus

Drupal will continue to improve its API-first capabilities, with enhanced support for JSON:API and GraphQL. This will make it easier to deliver content to any frontend or device while maintaining structured, scalable data flows. Expect refinements in API documentation, developer UX, and out-of-the-box tools to streamline building and managing headless projects.

JavaScript framework integration

Drupal is likely to integrate more closely with modern JavaScript frontends like React, Vue, Next.js, and Nuxt. We can expect official SDKs, starter kits, and ready-made templates that reduce the friction of connecting a Drupal backend to a decoupled frontend. This will empower teams to move faster, maintain consistency across projects, and adopt best practices without reinventing the wheel each time.

Hybrid approaches will rise

In 2025, we’re seeing a rise in hybrid Drupal architectures — setups where parts of the site remain monolithic, while others go headless.

For example, an admin dashboard or blog section might be rendered by Drupal, while the product catalog is decoupled and powered by a frontend framework.

This is where I see the most practical evolution: using headless where it makes sense, and keeping Drupal’s magic where it shines.

This approach helps retain editor convenience, built-in SEO, and faster prototyping — without sacrificing frontend innovation where it’s needed most.

Drupal’s identity is shifting

Historically, Drupal’s identity has been tied to its flexibility as a monolithic CMS. But as the ecosystem adapts to decoupled demands, we’re seeing a subtle identity shift.

Drupal’s no longer just a CMS — it’s a content engine, a content API, a backend brain for any digital experience.

The more the community embraces this, the more we’ll see improvements in developer tooling, native decoupled features, and integration patterns.

Final thoughts

So, is Drupal a headless CMS?

Absolutely. And a good one. But that doesn’t mean Drupal headless is the right choice for every project.

Decoupled Drupal offers flexibility, scalability, and modern frontend options, but at the cost of simplicity. For the right team, with the right goals, it unlocks experiences that traditional Drupal simply can’t deliver. But for small teams, tight deadlines, or minimal technical support, sticking with a monolith may save time and heartache.

My advice? Start with your users. Then talk to your developers. Map your content flows. And have honest conversations about what matters most to your business.

Because in the end, headless is not just a tech choice — it’s a workflow and mindset shift. Make sure it’s one you’re ready for.

Article Authors

Aliaksei Lyzo
Aliaksei Lyzo Backend developer, Team Lead
Can discuss about digitalisation for hours. Pays great attentions to details. Security and GDPR expert.

Let's start with a complimentary consultation

Whether you have a small urgent task, or a large ambitious project, we can help